Why is it that it’s buyers you bend over backwards for who turn onto crappy people you hope spontaneously combust one day?
A buyer asked for an article+meta descriptions and all the SEO trimmings covering 2 points. These were military discounts for couples at Sandals holiday resorts, and military discounts for families at Sandals holiday resorts. Other than that, their brief was bare bones. I had to figure out for myself that they get paid referral fees from Sandals for specific destinations, research these, and curate a non-salesy but suitably targeted copy accordingly.
In all, a $20 order took 5+hours and was delivered with lots of nice extras. These included a guide detailing exactly what to paste where in Yoast to get a green light for SEO, and a reminder that the client should insert their affiliate links in key areas.
All was going well until:
I mean, who the hell is a family if not a couple with kids? Who are the families they are targeting composed of? Brothers, sisters, and grannies?
My guess here (because this is usually the case) is that this buyer is a reseller who has interpreted the brief from their end client incorrectly. This would not be so bad. However, this was my first ever review on this gig. Now I think I might just delete it.