So, after lurking as an unexplained new concept in the Fiverr TOS for a few months, Fiverr’s dev team finally pushed out the beta version of Fiverr logo maker yesterday. Here it is in all of its majestic template glory.
They’re already talking about the Logo Maker over on the Fiverr Forum, and opinion seems to be ranged between skepticism and this will transform my business with some excellent points made on potential for abuse. I’m not gong to cover those points (EDIT: nvm I did) here, as I can’t really add to them. Besides, I have my own angle which I will get to in a bit.
I had a little play around with the Fiverr Logo Maker yesterday and today - they’ve already made some substantial changes to the process (more questions to zone in on what people want, basically), so this is a work in quick progress for now. Add your company name and logo, and you’ve got a bunch of basic logos to choose from and customize.
Thing that gets me thinking is the customization page:
Not too shabby, but…
Fiverr Logo Maker - A Rip-Off of the Free Logo Maker Concept?
I get the distinct impression that it was inspired by the many, many make videos/logos/sales pages in just 5 minutes! internet marketing offers. Dropmock is an example of a better one. It’s easy to create something, so long as you like the templates and can squeeze your own words and images in there without them getting horrifically bent out of shape by the AI.
And there’s a potential problem - or market. These logos are priced a little too highly for the affiliate marketer with multiple sites on the go who just needs a crappy logo where quality isn’t so important, so I don’t see that as the marketplace. Perhaps small business, then, or resellers (as suggested on the forum).
Question is, will people pay more money for just one template logo, or pay a little more to get access to a (theoretically) infinite number of logos that may also generally look a bit cheap and dated? Fiverr’s template logos do, so far, look nicely modern and inoffensive. So yeah, Fiverr Logo Maker is taking an old concept, but it’s putting a new spin on it with its ready-made workforce. This is the real difference - whether its a USP that consumers care about remains to be seen.
Can Fiverr Scam People with Fiverr Logo Maker?
Well, that’s covered in the Fiverr Forum post in more detail. I’d say there is every chance for unscrupulous people to leverage this tool for free to line their own pockets. Take this:
I’m already halfway to a completed logo - I just need to run this through Photoshop to get rid of the watermark, and I’m done. Now, anyone can do this - which means some will. However, there’s every chance Fiverr has or is implementing something to make this difficult (especially for its own sellers). On the wider internet, there’s not much that can be done other than the usual. So if anyone does get scammed with this, it’s scammers rather than Fiverr. As this is the beta version of Fiverr Logo Maker, I’d say it’s likely someone’s working on ways to minimize this behavior.
Should Logo Designers Use Fiverr Logo Maker?
From my POV, it looks like a good way for logo makers not only to get some passive income, but also drive potential leads to their store for expert customization or more niche designs. It’s worth signing up for, I think (or however it works in that way). I guess it’s really a question for individuals to ponder - the risk is creating something that never gets purchased, after all.
Should logo designers use Fiverr Logo Makers to design their logos for clients? Seems like an expensive way to do it, and the cheaty way above has its own risks and dangers. From my perspective, this is just another potential passive income stream (albeit on the same platform as another, which can be dangerous for its own reasons).
Is Fiverr Logo Maker Fiverr’s First Real Step Towards Becoming the Amazon of Freelancing?
I think it is. Here’s the CEO outside the NYSE on IPO day with big ideas to go with his new millions:
[Kaufman] suggested that one of the things that impressed Wall Street investors was the fact that Fiverr operates less like a traditional hiring site and is “much more similar to traditional e-commerce businesses like Etsy and Amazon,” where you can browse and purchase the services you need.
Logo design is, I think Fiverr’s biggest category in terms of demand and service. Now, what’s interesting here is that Fiverr’s really trying to remove those barriers toward buying - things like not knowing/trusting the final result, having to pay before you see it, dealing with people who might give you a rip off, etc and giving you this IM-inspired thing.
But what if this is just the beginning? What if Fiverr’s also got similar things in progress for video (see Dropmock as an example, but there are many more), for articles (similar to content mills where you can pre-write an article and get paid when someone buys it, with options for exclusive rights etc.), and for other areas?
I don’t see any indications of this yet, but I do think this is a potential bellweather for a new direction that Fiverr’s going to test - and, considering it has a history of buying up companies that offer tech it needs to implement XYZ, I think it would be interesting to see who they buy out next, if they do.
Whether this is good for freelancers is another matter altogether, and I guess it all depends on whether you agree with this kind of commercialization of otherwise artistic work that should reflect a company’s core values rather than get plucked off the shelf like canned sweetcorn. It will be interesting to see how buyers react to this, as this program is likely to inform the development processes of any others in the works.
So, what do you think? Have you made any logos? Are you impressed by Fiverr Logo Maker or is it just a cruddy program that shouldn’t really exist, considering there’s free, horrible alternatives out there (which are used by meksells!). I know I won’t be using it beyond playing, but it could be the start of a huge new addition to the Fiverr service ecosystem.