Written by: Suha
You take a deep breath and walk into the store. It’s as if you’ve stepped onto another planet – rows upon rows of books call out to you, their covers glistening like jewels on the shelves. The aroma of crisp pages addles your brain as you stand rooted to the spot, unable to choose. What do you do?
Simple. You pick the book that has the most attractive cover (and blurb, of course). We all know better than to judge people by their appearances – but when purchasing a book, how many of us can honestly resist the allure of a pretty cover? There is no doubt that the right book cover can make or break a sale. In this article, we’ve put together the many reasons why.
Your book cover is the first page of your book.
Every single detail on a book’s cover tells the reader what kind of content they will find inside. For example, you wouldn’t want to use a neon pink Barbie font for a chemistry book, would you? I thought not. The cover needs to appeal to a certain type of reader, including the age group that the author is aiming for. If those people don’t like what they see, chances are good that the book will remain on its shelf for the rest of its long, readerless life. This brings us to our next big reason…
The wrong cover will attract the wrong type of audience.
You know you’re in deep trouble when the wrong people pick up your book. By wrong, I mean the untargeted audience, readers in the wrong age group or genre. There is no point in writing a hot teen romance if the cover doesn’t show the reader what they can expect to find inside. Unless it’s a best-seller, readers won’t know it’s a teen romance, and the book will not sell up to its potential. Before making a cover, be sure to thoroughly research the right sort of visuals for your target audience.
Your cover makes your book stand out… or not.
Quick flashback to the first example, where you enter a bookstore full of ripe, irresistible novels. Trust me when I say that among them, at least 50% will feature amazing, state-of-the-art covers and the rest will have inferior covers.
The reader will choose from the more attractive options and look at the synopsis, the first few lines on the first page. But in the beginning, the cover is what makes all the difference. No one will even notice your book if it looks bland and unappealing. By this, I don’t mean that you must use a bright orange background with a purple cursive title and stars and hearts and… you get the point. Just get in touch with a good designer and make your book look good. You’re then halfway to the best-seller list.
These three reasons should be more than enough to help you understand why the right book cover will either make or break your sale. Choose wisely – you only get one chance to make that vital first impression.