I like it but I hate it. - Blooming blogging.
I had such grand designs. I would blog at least twice a day. In doing so, I’d start slowly creating a super duper personal marketing machine. - But it’s so hard! At least, when trying to blog while freelancing. - And possibly in the niche that I’m in.
However, in just one month of blogging, I have learned a few valuable lessons.
First, my writing is rubbish. - Kind of. Up until recently, I was using way too much ‘passive voice.’ I was also hitting a Flesch–Kincaid reading ease score of just 40-50 with most of my articles.
Now, I’m not a big fan of Flesch–Kincaid readability. In effect, high scores are only possible when you dumb down text and aim to make what you write easy to read for someone with the reading age of a 13 to 15-year-old. To me, that is a way of dumbing down speech. However, that is the standard for modern SEO. In this case, it’s kind of Catch 22.
Aside from that, I’ve also brushed up my basic search engine optimization skills. Conscious, daily practice, means that I am starting to be able to curate content which is fully optimized for SEO and readability after a first draft.
After running blog posts from some top writers in my niche through Yoast and Grammarly, it seems they don’t pay as much attention to SEO or readability. As I see it, this gives me a new skill I can market.
Of course, so far, ROI for all my efforts is zero. However, this is due to me not marketing my blog yet. Moreover, I haven’t marketed my blog on purpose yet for a few reasons.
First and foremost, the way I intend to market my blog involves potentially sharing content with (and potentially getting hired by) bigger blogs. I’ve selected the blogs I ideally want to work with, but they are not going to take me seriously without a catalog of existing content.
As well as that, I haven’t had the time. I have a pretty epic marketing move in the works. However, it is not one I can make when staying up until 4 am every night writing crappy Fiverr articles about the many benefits of electrolysis…
All in all. I’m happy with what blogging has given me so far. However, it is hard work. - Blooming hard to be honest.